Customer Data Platform
More relevant, one-to-one communication with your customers
with a unified view of their data.
Have you wondered what it would be like...
... if your customers or potential customers were reached with the right message, at the right time, using the right channel, and therefore your marketing communication would be more effective?
... if data from different sources could be seen in one place from different angles with respect to different parameters being monitored? It would make it easier to optimize your campaigns and keep an eye on your budget.
... if your customers' data was processed in all systems automatically and in accordance with GDPR and ePrivacy, meaning GDPR compliant?
Assessment
Comprehensive analysis of the current state – led by experts in the field (ex-directors of online departments from agencies and international enterprises, CRM specialists and business consultants). The analysis includes a map of the current state of external and internal data sources, including recommendations in the form of a roadmap.
Pilot
We do not offer only theoretical outcomes, but the possibility of testing proposed recommendations. We are primarily practitioners who come up with their own ideas for a business case, we set everything up directly in your systems and if necessary connect with our platform, evaluate and optimize.
Our solution
CLEVERCHEST is a unique platform that will help boost your business by working efficiently with data. Our platform offers several levels – from setting up and testing simple use cases to complex enterprise solutions.
Choose the model of cooperation that suits you best. We will provide you with an experienced team and ideas how to use the data. We will run a pilot project, test and optimize the solution. Everything will happen either on your platform or using ours.
How we can cooperate
BASIC
(11 MD´s)
Analytical phase: spider chart status of AS IS and TO BE, plan what areas to address to achieve TO BE, 2 channels/methods (e.g. email batch and email trigger), basic analysis of internal systems (not corporate). Pilot project of your choice worth 4 MDs, e.g. mapping user journeys on the web; audience targeting in campaigns.
PREMIUM
(44 MD´s)
Analysis phase: up to 15 channels/methods (e.g. email batch and email trigger), analysis of internal systems based on data samples, analysis of online systems based on data samples (if available), lead processes, planning processes at report level, cross validation of data samples (deduplication, data quality), analysis of matching options based on data sample.
Workshops: new campaign, new lead page and evaluation, use of client data, better targeting. Project worth 28 MDs, e.g. end-to-end lead evaluation; business case for offline campaigns based on public web behavior (trigger marketing); use of web behavior for online campaign planning/targeting.
ENTERPRISE
(70 MD´s)
Analytical phase: all channels/methods (e.g. email batch and email trigger), analysis of internal systems based on data samples, analysis of online systems based on data samples (if available), lead processes, planning processes at report level, cross validation of data samples (deduplication, data quality), analysis of matching options based on data sample.
Workshops: new campaign, new lead page and evaluation, use of client data, better targeting, 2×2 workshops with experts in CRM, analytics (depending on choice and availability of experts). Projects based on your choice worth 40 MDs.
Let us know…
For the fastest response, it’s great to send us a message with a basic description. This way we can get back to you with supporting documentation and more information.